Many sellers are losing 1 in 3 buyers online...
A number of estate agents across the UK are removing their seller’s properties from well-known property portals Rightmove or Zoopla. Many agents are choosing to cease listing on these websites with the affect that their sellers are losing at least 31% of potential buyers online.
At Your Move we will not be removing our properties from either portal. We know that the internet is now – by far and away – the most frequently used tool for buyers when they start their search for property. And the property portals most often visited are Rightmove and Zoopla.
1.9 million buyers (that’s 32% of them) use both Rightmove and Zoopla when searching for property, while, some of these buyers will choose just one website when searching online: 1.9 million buyers (31% of them) visit Zoopla but not Rightmove when they search, and a massive 2.1 million buyers (36% of them) visit Rightmove but not Zoopla.
So, if you’re a seller and your property has just been removed from Rightmove or Zoopla, you’ve just lost 1 in 3 potential buyers online. That’s 1 in 3 buyers certain not to see your property when they search in your area. What if the right buyer – the one who’s ready to move and will match your asking price – is amongst them?
Instead of either Rightmove or Zoopla, the agents in question are planning to list properties on a brand new property portal. So far this portal has not been tested on the active market, yet it is being expected to compete against Rightmove and Zoopla, established names who spend millions of pounds on advertising. Who knows how this new portal will fare?
Our message to sellers is simple: ‘Don’t say goodbye to buyers. Say hello to Your Move.’ We will make sure your property will be seen by advertising it in the places that buyers are looking: we list properties on Rightmove AND Zoopla, and also the most visited estate agency website – your-move.co.uk.
1 Zoopla Property Group, Oct 2013
2 Nielsen, Nov 2014