Do you want to sell early next year? Well pay close attention because new statistics from Rightmove reveals how getting your property online before Christmas can dramatically impact how many potential buyers see your property online.
Our friends at Rightmove have released data that shows a dramatic increase in visitors to their site over the 2016 Christmas period. As to be expected, page views were low on Christmas day, however, as illustrated by the graph below, Rightmove traffic increases daily until the 29th December.
As you can see, there is a quiet period around New Year’s Eve but then a serious ‘peak’ in property searches in the early days of the New Year.
Interestingly, this trend isn’t just seen on Rightmove - we have found a similar pattern with analysis of your-move.co.uk visitors, who practically double over Christmas and New Year, as can be seen above.
These trends most likely exist because after Christmas is done and dusted, moving house is the next big thing on people’s ‘to-do list’ and they’re ready to start making plans for the new year.
So what does this mean for sellers?
It means if you’re looking to sell early in 2018, you need to ‘beat the Post-Christmas rush’ and get your property online to take advantage of the amount of potential buyers rushing to Rightmove and your-move.co.uk.
There’s no need to panic though, if you instruct us by mid-December, we can get it all sorted by Christmas – putting you in a great position for viewings in January.
We can make sure your property looks great online, with premium listings on Rightmove and Zoopla and professional photography that will stop buyers just ‘scrolling’ past your home. We are the UK's biggest estate agent, which not only means we are a name you can trust, but we also come with thousands of potential buyers. By having your property online during the Rightmove 'rush' and having a nationwide agent on your side, you're likely to find the right buyer quickly and easily.
Sources: Rightmove, Google Analytics. your-move.co.uk, Google Analytics