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January 2018 - 2017, the year of growth for the East of England

East of England is strongest performing region

  • For landlords, the East of England was the real success story of 2017, with rental prices in the region rising faster than anywhere else surveyed.

  • The average rent in the East rose from £864 in December 2016 to £893 a year later, a rise of 3.3%. The increase is due to many Londoners looking further afield in a bid to meet their housing aspirations, plus the buoyancy of the local economy.

  • Cambridgeshire is now a major jobs hub in the region and a number of towns are becoming increasingly popular with tenants migrating away from London.

London and North East fall again

  • Two regions posted rental price falls in the last year - London and the North East. In the North East prices dropped 1.7% year-onyear, falling from £543 to £534 per calendar month. This region remains the cheapest place to rent in England and Wales.

  • Typical rents in London ticked down 1.4% in the year to December 2017. The capital, however, continues to be the most expensive place to rent in England and Wales.

  • The average rent was £1,274 in December 2017, well above the next most expensive area - the East of England at £893.

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