Your Move has announced that it is to embark on a major integrated marketing and media campaign from today, Monday 11 January 2016, which will see it engage in high profile, prime time television advertising as well as additional, far reaching, media activity for at least the next six months.
The TV advertisement is being broadcast across ITV, Channel 4, Sky channels, and catch up on demand services, its aim is to highlight Your Move’s scale and strong capabilities in the estate agency and lettings market.
Oliver Blake, Managing Director of Your Move commented:
“Whilst we have positioned ourselves as the UK’s largest single estate agency brand, we appreciate that the market is changing and that there are still many potential customers unaware of Your Move and the wide ranging and highly competitive services we offer.
"As a result, following extensive external and internal research, we have decided to embark on this campaign which will primarily promote our strength and breadth in the residential sales market but also, we hope, ensure customers will come to appreciate the wide range of services we offer including lettings, financial services and land and new homes and ensure, as our advert highlights, that ‘It pays to be with Your Move.”
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