Basingstoke lies across a valley at the source of the River Loddon. Basingstoke is often nicknamed ""Doughnut City"" or ""Roundabout City"" because of the number of large roundabouts. Basingstoke is an important economic centre for the United Kingdom, and houses the locations of the UK headquarters of De La Rue, Sun Life Financial, The Automobile Association, ST Ericsson, GAME, Motorola, Barracuda Networks, Eli Lilly and Company, BNP Paribas, the leasing arm of BNP Paribas in the UK, and Sony Professional Solutions (Europe). It is also the location of the European headquarters of the Adidas Golf Company. Other industries include various IT, telecommunications, insurance and electronics.
The Basingstoke property market is very popular to investors and commuters with main line rail links to Waterloo running regularly. Property is in short supply with high levels of demand. A studio flat will cost somewhere in the region of £90,000 with a three bedroom family home ranging from £180,000 to £300,000. Basingstoke has a wide variety of properties ranging from old beautiful cottages to country manor homes.
With Basingstoke train station providing a 50 minute direct journey to London Waterloo, Basingstoke is popular with commuters looking to move out of London.
As a popular residential area, there is a range of property types in Basingstoke. With a wealth of beautiful Victorian and Edwardian homes, there is also a good selection of complete period buildings and Victorian villas, with some of the most popular being in the town centre. In contrast to the many attractive period buildings, there are an increasing number of contemporary developments, including the Limes Park which has had the old buildings restored and a modern new estate built around it. Most of the houses and flats in the area were built for the hospital and have now been redeveloped to provide a stunning range of homes. Other recent additions to the town include Marnel Park, Sherborne Fields and Sherfield Park in Sherfield-on-Loddon.
Those looking for town centre living can be looking to pay approximately £480pcm for a studio apartment, rising to £750pcm for a one bedroom apartment. Two bedroom apartments within the town centre are typically available for £850pcm, whilst three bedroom houses in the same locality are normally available for £900pcm. Those looking to live on the outskirts of Basingstoke have a wide variety of properties to choose from, and with good bus routes to the town centre, Basingstoke is becoming the town of choice for families to move to.
With over 200 stores Festival Place is the ultimate destination for choice and variety of stores for you to shop "til you drop". With brands like Warehouse, Quiz, French Connection, Jane Norman and Top Shop plus Zara, Next and TK Maxx you’ll be spoilt for choice.
There is lots to see and do around the borough. The rolling hills and woodlands of the North Wessex Downs Area of Outstanding Natural Beauty cover a section of the western side of the borough, offering lots of opportunities for outdoor pursuits such as walking and cycling.
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